Airstride Launches Partner Program Platform
Airstride launched an AI-powered channel partnership platform that automates partner sourcing, onboarding, and engagement workflows. The platform uses AI to discover ideal partners from a database of 85,000+ companies, automatically matching them to a company's ideal customer profile. Once partners are identified, Airstride provides automated onboarding with built-in co-sell plans and a central collaboration hub for account mapping. The platform includes predictive analytics and an AI partner agent that tracks performance, automates follow-ups, and manages deals while syncing with existing CRM systems. Key capabilities target common partnership operations pain points by eliminating manual check-ins, spreadsheet tracking, and email thread management. The platform aims to help revenue teams activate new market routes without expanding sales headcount, while providing day-one ROI tracking for partnership performance and revenue contribution.
Our take: Partner sourcing has always been one of the most manual, time-intensive tasks in partnership operations, with teams typically spending hours researching potential partners through fragmented databases and manual outreach. Airstride's 85,000+ partner database with automated ICP matching could significantly reduce discovery time and improve partner quality by eliminating spreadsheet-based research workflows, and could be the key differentiator here.
