Bonobee launches AI partner marketplace to drive pipeline

Bonobee has launched an AI-driven platform to help partner ecosystems generate measurable sales pipeline for B2B technology companies. The platform builds partner marketplaces and provides AI‑optimized partner pages for discoverability, lead capture that feeds directly into CRMs, deal registration for attribution, and a performance analytics dashboard to surface active,

Innovation in Focus: Channelscaler

Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth

SaaSify Launches Three AI Agents for AWS Co‑sell

SaaSify has deployed three AI agents built on AWS Partner Central Agents to automate and streamline co-sell operations for AWS partners. The AI Sales Co‑Pilot converts meeting transcripts, emails, and CRM context into structured Partner Central (ACE) opportunity updates for rep review and approval, reducing administrative time and keeping

Airstride Launches Public API for Partner Data Integrations

Airstride has released a Public API providing full REST read/write access to workspace resources, including partners, deals, account mappings, organizations, users, and webhooks. The API uses X-API-Key authentication and date-based versioning via an Airstride-Version header to prevent breaking changes. Documentation follows the OpenAPI 3.1.1 spec with interactive

Introw Adds Claude Integration for Faster Partner Insights

Introw.io has launched a direct integration with Claude, allowing customers to connect the tools in seconds and use AI to streamline partnership management. The new capability supports tasks such as generating quarterly business reviews, identifying partners that are outperforming goals tracked in Introw, and highlighting partner deals that need

Kiflo Launches No‑Code Partner Directory Add‑On

Kiflo has released a Partner Directory add-on that lets companies build branded, searchable directories of their partners without writing code. The directories are hosted on custom subdomains and support filtering by region, language, product line, or other configurable properties. When a visitor submits a contact form through a partner'

Innovation in Focus: PartnerBridge

Innovation in Focus is our new editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our first session featured PartnerBridge founder

Apollo Powers Outbound Execution in Claude

Apollo has launched a beta connector that embeds its outbound sales capabilities directly into Claude, enabling users to search, enrich, create or update contacts, and add prospects to sequences from within a Claude conversation. The integration runs on Apollo’s MCP server with OAuth authentication, mirrors account permissions and plan

Magentrix Launches CLI for Portal Customization

Magentrix introduced the Magentrix CLI, a command-line tool that accelerates enterprise-grade portal customization by enabling local development, automated deployments, and integration with modern IDEs. The CLI provides bidirectional sync for pulling and publishing code, editor integration for Magentrix file types (.ac, .ctrl, .trigger), an autopublish "watch" mode, and

Crossbeam Unifies Account Mapping with Dynamic Lists

Crossbeam rolled out an update that reorganizes account-mapping into a unified Lists experience, adding a dynamic Account Mapping List that centralizes and filters account overlaps across partner ecosystems. The release refines navigation to surface Search, AI Chat, and Pipeline Generation, and extends capabilities for Supernode and Enterprise customers with Product

WorkSpan and Work4Flow Launch CRM Partner Ecosystem Management

WorkSpan and Work4Flow launched WorkSpan.AI, a ServiceNow Store application that embeds AI-powered partner intelligence and co-selling capabilities into ServiceNow's Customer and Sales Order Management. The app adds a Partner Advantage Card (PAC) to surface partner value propositions, incentive programs, strategic plays, Partner Business Manager contacts, and AI-recommended

Impact.com Creator Update: Advanced Discovery & Automation

Impact.com launched Creator v1.5, an update to its integrated influencer platform that adds advanced discovery, automated campaign management, and enhanced reporting. The release enhances the Creator Marketplace—now more than 123,000 creators—with richer profile slideouts, platform-specific filters for Instagram, TikTok and Facebook, audience demographic targeting, and