partechstack
Crossbeam has added Net New Accounts to Pipeline Generation, a feature that identifies partner customers not present in a user's CRM, active pipeline, or existing account populations. The view gives partnership teams a consolidated, filterable list of greenfield accounts across all connected partners without manual cross-referencing. Available
Co-sell
WorkSpan has launched a NOW Assist Agent for ServiceNow CRM, connected natively to the company's WorkSpan.AI platform through a Model Context Protocol (MCP) server. The product lets inside sales teams manage co-sell motions and hyperscaler marketplace transactions without leaving ServiceNow, addressing what WorkSpan describes as "
product news
SaaSify and SaaSNova have combined AWS Marketplace activation, Partner Central readiness, and co-sell GTM execution into a single four-week engagement for seed-stage ISVs entering the AWS Partner Network.
Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth
Innovation in Focus is our new editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our first session featured PartnerBridge founder
Your Source for Partner Technology News and Insights partechstack is a news source dedicated to providing updates and information about the latest partner technology solutions powering the growth of B2B companies. As the partnership economy evolves, we aim to be your go-to resource for discovering emerging tools, platforms, and
Where technology accelerates the power of partnering.
ZINFI Technologies launches a free, searchable directory of 250+ partner tech vendors and 100+ consulting firms on its ZINFI.AI platform, organized by the company's 8-pillar partner lifecycle framework.
Bonobee has launched an AI-driven platform to help partner ecosystems generate measurable sales pipeline for B2B technology companies. The platform builds partner marketplaces and provides AI‑optimized partner pages for discoverability, lead capture that feeds directly into CRMs, deal registration for attribution, and a performance analytics dashboard to surface
Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth
SaaSify has deployed three AI agents built on AWS Partner Central Agents to automate and streamline co-sell operations for AWS partners. The AI Sales Co‑Pilot converts meeting transcripts, emails, and CRM context into structured Partner Central (ACE) opportunity updates for rep review and approval, reducing administrative time and
Airstride has released a Public API providing full REST read/write access to workspace resources, including partners, deals, account mappings, organizations, users, and webhooks. The API uses X-API-Key authentication and date-based versioning via an Airstride-Version header to prevent breaking changes. Documentation follows the OpenAPI 3.1.
Introw.io has launched a direct integration with Claude, allowing customers to connect the tools in seconds and use AI to streamline partnership management. The new capability supports tasks such as generating quarterly business reviews, identifying partners that are outperforming goals tracked in Introw, and highlighting partner deals that need
Kiflo has released a Partner Directory add-on that lets companies build branded, searchable directories of their partners without writing code. The directories are hosted on custom subdomains and support filtering by region, language, product line, or other configurable properties. When a visitor submits a contact form through a partner&
Innovation in Focus is our new editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our first session featured PartnerBridge founder
Apollo has launched a beta connector that embeds its outbound sales capabilities directly into Claude, enabling users to search, enrich, create or update contacts, and add prospects to sequences from within a Claude conversation. The integration runs on Apollo’s MCP server with OAuth authentication, mirrors account permissions and plan
Magentrix introduced the Magentrix CLI, a command-line tool that accelerates enterprise-grade portal customization by enabling local development, automated deployments, and integration with modern IDEs. The CLI provides bidirectional sync for pulling and publishing code, editor integration for Magentrix file types (.ac, .ctrl, .trigger), an autopublish "watch"
Crossbeam rolled out an update that reorganizes account-mapping into a unified Lists experience, adding a dynamic Account Mapping List that centralizes and filters account overlaps across partner ecosystems. The release refines navigation to surface Search, AI Chat, and Pipeline Generation, and extends capabilities for Supernode and Enterprise customers with
WorkSpan and Work4Flow launched WorkSpan.AI, a ServiceNow Store application that embeds AI-powered partner intelligence and co-selling capabilities into ServiceNow's Customer and Sales Order Management. The app adds a Partner Advantage Card (PAC) to surface partner value propositions, incentive programs, strategic plays, Partner Business Manager contacts,
