marketing
Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth
AI
SaaSify has deployed three AI agents built on AWS Partner Central Agents to automate and streamline co-sell operations for AWS partners. The AI Sales Co‑Pilot converts meeting transcripts, emails, and CRM context into structured Partner Central (ACE) opportunity updates for rep review and approval, reducing administrative time and keeping
integration
Airstride has released a Public API providing full REST read/write access to workspace resources, including partners, deals, account mappings, organizations, users, and webhooks. The API uses X-API-Key authentication and date-based versioning via an Airstride-Version header to prevent breaking changes. Documentation follows the OpenAPI 3.1.1 spec with interactive
Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth
Innovation in Focus is our new editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our first session featured PartnerBridge founder
Your Source for Partner Technology News and Insights partechstack is a news source dedicated to providing updates and information about the latest partner technology solutions powering the growth of B2B companies. As the partnership economy evolves, we aim to be your go-to resource for discovering emerging tools, platforms, and services
Where technology accelerates the power of partnering.
Introw.io has launched a direct integration with Claude, allowing customers to connect the tools in seconds and use AI to streamline partnership management. The new capability supports tasks such as generating quarterly business reviews, identifying partners that are outperforming goals tracked in Introw, and highlighting partner deals that need
Kiflo has released a Partner Directory add-on that lets companies build branded, searchable directories of their partners without writing code. The directories are hosted on custom subdomains and support filtering by region, language, product line, or other configurable properties. When a visitor submits a contact form through a partner'
Innovation in Focus is our new editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our first session featured PartnerBridge founder
Apollo has launched a beta connector that embeds its outbound sales capabilities directly into Claude, enabling users to search, enrich, create or update contacts, and add prospects to sequences from within a Claude conversation. The integration runs on Apollo’s MCP server with OAuth authentication, mirrors account permissions and plan
Magentrix introduced the Magentrix CLI, a command-line tool that accelerates enterprise-grade portal customization by enabling local development, automated deployments, and integration with modern IDEs. The CLI provides bidirectional sync for pulling and publishing code, editor integration for Magentrix file types (.ac, .ctrl, .trigger), an autopublish "watch" mode, and
Crossbeam rolled out an update that reorganizes account-mapping into a unified Lists experience, adding a dynamic Account Mapping List that centralizes and filters account overlaps across partner ecosystems. The release refines navigation to surface Search, AI Chat, and Pipeline Generation, and extends capabilities for Supernode and Enterprise customers with Product
WorkSpan and Work4Flow launched WorkSpan.AI, a ServiceNow Store application that embeds AI-powered partner intelligence and co-selling capabilities into ServiceNow's Customer and Sales Order Management. The app adds a Partner Advantage Card (PAC) to surface partner value propositions, incentive programs, strategic plays, Partner Business Manager contacts, and AI-recommended
Impact.com launched Creator v1.5, an update to its integrated influencer platform that adds advanced discovery, automated campaign management, and enhanced reporting. The release enhances the Creator Marketplace—now more than 123,000 creators—with richer profile slideouts, platform-specific filters for Instagram, TikTok and Facebook, audience demographic targeting, and
PartnerBridge, a new partner discovery and activation platform founded by Jon Mead, launched in the UK after a beta of its RelateIQ product. Aimed at early-stage SaaS companies, the AI-powered platform provides data, frameworks and automation to help smaller businesses build and scale partner programs, addressing partner research, discovery, analysis
Partnerize has launched VantagePoint, a generative-AI conversion attribution solution designed to measure how AI-surfaced content drives verified outcomes in the emerging machine-mediated market. Announced at PI LIVE London, VantagePoint uses Konnecto’s journey-reconstruction technology—acquired by Partnerize in June 2025—to trace AI citations and surfaced content back to SKU-level
Mindmatrix and Channel Force announced a strategic partnership to reshape partner relationship management into a Partner Revenue Operating System. The collaboration pairs Mindmatrix’s PRM and channel-marketing technology with Channel Force’s Structured Performance Partnering (MP3) methodology to move partner programs from passive enablement toward “active seller” execution. The joint
Airstride announced three new launches via their CEO on LinkedIn last week: an enhancement to its AI Partner Sourcing that now automates and sends hyper-personalized outreach to targeted contacts in seconds; new monthly subscription packages that allow customers to use the platform without an upfront commitment; and a self-service solution
