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Microsoft added purchase-order mapping for Marketplace spend on September 1. A customer's billing administrator creates the purchase order in the Azure portal and maps charges by publisher ID, by publisher and offer ID, or by category. Microsoft says the capability is still rolling out.
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Crossbeam moved Open Data Partners and Partner Invitations to general availability on August 19 and made its Model Context Protocol server generally available on September 1, with AI Agents still in public beta on paid plans.
Partner Tech
ZINFI has opened early access to a Model Context Protocol server for its Unified Partner Management platform, letting selected enterprise customers connect AI agents to deal registration, MDF balances, tier qualifications, and partner profile data.
Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth
Innovation in Focus is our new editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our first session featured PartnerBridge founder
Your Source for Partner Technology News and Insights partechstack is a news source dedicated to providing updates and information about the latest partner technology solutions powering the growth of B2B companies. As the partnership economy evolves, we aim to be your go-to resource for discovering emerging tools, platforms, and
Where technology accelerates the power of partnering.
Airstride has shipped three additions to its partner management platform, all available across its full plan lineup as of May 7, 2026. The first is an Activity Feed, accessible via a bell icon on any page, that provides teams with live progress tracking, ETAs, sub-task checklists, and status across
Crossbeam has added Net New Accounts to Pipeline Generation, a feature that identifies partner customers not present in a user's CRM, active pipeline, or existing account populations. The view gives partnership teams a consolidated, filterable list of greenfield accounts across all connected partners without manual cross-referencing. Available
WorkSpan has launched a NOW Assist Agent for ServiceNow CRM, connected natively to the company's WorkSpan.AI platform through a Model Context Protocol (MCP) server. The product lets inside sales teams manage co-sell motions and hyperscaler marketplace transactions without leaving ServiceNow, addressing what WorkSpan describes as "
SaaSify and SaaSNova have combined AWS Marketplace activation, Partner Central readiness, and co-sell GTM execution into a single four-week engagement for seed-stage ISVs entering the AWS Partner Network.
ZINFI Technologies launches a free, searchable directory of 250+ partner tech vendors and 100+ consulting firms on its ZINFI.AI platform, organized by the company's 8-pillar partner lifecycle framework.
Bonobee has launched an AI-driven platform to help partner ecosystems generate measurable sales pipeline for B2B technology companies. The platform builds partner marketplaces and provides AI‑optimized partner pages for discoverability, lead capture that feeds directly into CRMs, deal registration for attribution, and a performance analytics dashboard to surface
Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth
SaaSify has deployed three AI agents built on AWS Partner Central Agents to automate and streamline co-sell operations for AWS partners. The AI Sales Co‑Pilot converts meeting transcripts, emails, and CRM context into structured Partner Central (ACE) opportunity updates for rep review and approval, reducing administrative time and
Airstride has released a Public API providing full REST read/write access to workspace resources, including partners, deals, account mappings, organizations, users, and webhooks. The API uses X-API-Key authentication and date-based versioning via an Airstride-Version header to prevent breaking changes. Documentation follows the OpenAPI 3.1.
Introw.io has launched a direct integration with Claude, allowing customers to connect the tools in seconds and use AI to streamline partnership management. The new capability supports tasks such as generating quarterly business reviews, identifying partners that are outperforming goals tracked in Introw, and highlighting partner deals that need
Kiflo has released a Partner Directory add-on that lets companies build branded, searchable directories of their partners without writing code. The directories are hosted on custom subdomains and support filtering by region, language, product line, or other configurable properties. When a visitor submits a contact form through a partner&
Innovation in Focus is our new editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our first session featured PartnerBridge founder
