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Aithon released Aithon Co-Sell for ACE-eligible AWS Partners selling into regulated industries. It reads AWS Marketplace engagement to score account propensity, checks each opportunity against more than 25 AWS funding programs, and files it into Partner Central from Slack, Teams, or chat.
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Microsoft's July 29 announcement said Frontier Accelerate for Marketplace, which combines four programs, was coming in September 2026. The program page now lists it as available at no cost to eligible partners, with benefits and prerequisites published. Per-partner details stay unpublished.
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Microsoft made intelligent discovery generally available worldwide in Microsoft Marketplace on August 25, adding natural-language search, contextual recommendations, solution comparison, and chat on product detail pages. Microsoft attributes a 68 percent preview lift to its own study.
Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth
Innovation in Focus is our new editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our first session featured PartnerBridge founder
Your Source for Partner Technology News and Insights partechstack is a news source dedicated to providing updates and information about the latest partner technology solutions powering the growth of B2B companies. As the partnership economy evolves, we aim to be your go-to resource for discovering emerging tools, platforms, and
Where technology accelerates the power of partnering.
Suger added multi-channel revenue operations with bank reconciliation and ASC 606 recognition schedules, plus Salesforce Flow handling of pending AWS engagement invitations. An August 17 release shipped usage-based marketplace billing and approval-gated deal registrations.
AWS Marketplace now charges a 0 percent listing fee for professional services sold inside a qualifying multi-product solution, which must include at least one other valid, paid subscription. New subscriptions only, in commercial AWS Regions. Standalone services keep the separate 0.5 percent fee.
Microsoft added purchase-order mapping for Marketplace spend on September 1. A customer's billing administrator creates the purchase order in the Azure portal and maps charges by publisher ID, by publisher and offer ID, or by category. Microsoft says the capability is still rolling out.
Crossbeam moved Open Data Partners and Partner Invitations to general availability on August 19 and made its Model Context Protocol server generally available on September 1, with AI Agents still in public beta on paid plans.
ZINFI has opened early access to a Model Context Protocol server for its Unified Partner Management platform, letting selected enterprise customers connect AI agents to deal registration, MDF balances, tier qualifications, and partner profile data.
Airstride has shipped three additions to its partner management platform, all available across its full plan lineup as of May 7, 2026. The first is an Activity Feed, accessible via a bell icon on any page, that provides teams with live progress tracking, ETAs, sub-task checklists, and status across
Crossbeam has added Net New Accounts to Pipeline Generation, a feature that identifies partner customers not present in a user's CRM, active pipeline, or existing account populations. The view gives partnership teams a consolidated, filterable list of greenfield accounts across all connected partners without manual cross-referencing. Available
WorkSpan has launched a NOW Assist Agent for ServiceNow CRM, connected natively to the company's WorkSpan.AI platform through a Model Context Protocol (MCP) server. The product lets inside sales teams manage co-sell motions and hyperscaler marketplace transactions without leaving ServiceNow, addressing what WorkSpan describes as "
SaaSify and SaaSNova have combined AWS Marketplace activation, Partner Central readiness, and co-sell GTM execution into a single four-week engagement for seed-stage ISVs entering the AWS Partner Network.
ZINFI Technologies launches a free, searchable directory of 250+ partner tech vendors and 100+ consulting firms on its ZINFI.AI platform, organized by the company's 8-pillar partner lifecycle framework.
Bonobee has launched an AI-driven platform to help partner ecosystems generate measurable sales pipeline for B2B technology companies. The platform builds partner marketplaces and provides AI‑optimized partner pages for discoverability, lead capture that feeds directly into CRMs, deal registration for attribution, and a performance analytics dashboard to surface
Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth
