Apollo Powers Outbound Execution in Claude
Apollo has launched a beta connector that embeds its outbound sales capabilities directly into Claude, enabling users to search, enrich, create or update contacts, and add prospects to sequences from within a Claude conversation. The integration runs on Apollo’s MCP server with OAuth authentication, mirrors account permissions and plan limits, and uses existing Apollo credits for enrichment. Available to customers on all paid Apollo plans at no extra cost, it supports natural-language prospecting, bulk enrichment, account signals and hiring data, and offers a Claude Code/Cowork plugin for power users to trigger end-to-end workflows. Apollo frames the connector as a way to move from research and drafting to immediate outbound execution inside AI chat.
Our take: Like peanut butter and chocolate, combining two of our favorite solutions is a surefire winner. Neither tool specifically targets partnerships, but Claude is our go-to AI framework for partnership operations, and Apollo is essential for any multi-channel go-to-market motion. Apollo enables outreach across multiple touchpoints—LinkedIn, email, and phone—and that kind of sequencing is critical for modern partner managers. Combined with AI, we can't wait to see the possibilities for workflow automation.
