AWS Strengthens Partner Ecosystem with New Tools and Features
AWS has rolled out a series of updates designed to empower its partners with innovative tools and resources to maximize co-selling opportunities while fostering growth and collaboration within its ecosystem. Here's a summary of the latest enhancements:
Business Planning in Partner Central
AWS introduces a new business planning feature in Partner Central, enabling partners to streamline operations and enhance strategic planning. This user-friendly tool includes customizable templates, resource allocation insights, and performance tracking to help partners align goals and make data-driven decisions.
Slack Integration for Collaboration
The new Partner Central Slack Channels facilitate seamless communication and co-selling among AWS partners. By leveraging Slack’s real-time collaboration capabilities, partners can share insights, accelerate workflows, and improve their co-selling efforts, creating a more connected and efficient partner ecosystem.
Partner Connections Preview
The Partner Connections initiative provides a platform for partners to collaborate with others in the AWS ecosystem. This tool fosters multi-partner innovation by enabling efficient relationship management, integration of diverse technologies, and alignment with market needs—driving collective growth and innovation.
Partner Central API
AWS debuts the Partner Central API to streamline the sales process for partners. With automated access to key sales data, performance metrics, and account management tools, partners can enhance customer engagement and optimize their selling strategies.
Our take: These updates demonstrate AWS's commitment to enabling partner success through advanced technology and collaborative solutions. While AWS remains the largest and most partner-friendly cloud provider, navigating its extensive programs and benefits can be challenging, yet it is worth the investment to maximize value.
