Clay Launches New Partner Program to Boost Collaboration
Clay has launched its Partner Program designed to collaborate with agencies, consultants, and technology providers to enhance the reach and capabilities of its platform. The program provides partners with exclusive access to resources, dedicated support, training, and co-marketing opportunities. It aims to help partners build tailored solutions for client relationship management by leveraging Clay’s data automation and integration features. The initiative seeks to foster a community that drives innovation and growth through shared expertise and collaborative efforts. By participating in the program, partners can expand their service offerings and improve client outcomes using Clay’s tools.
Our take: Clay functions as a versatile toolkit for go-to-market automation. Though their GTM positioning doesn't specifically address partners or partner programs, Clay remains a powerful tool for anyone developing a partner-centric GTM strategy.
The platform excels when managing data lists—contacts, accounts, partners, or potential partners—that require enrichment from other data sources and services. It's equally valuable for running AI classification assessments or generating content at scale. While their partner program will likely attract organizations specializing in business and sales development activities, forward-thinking, partner-focused agencies will establish themselves as essential partners for Clay as specialists in this specific GTM approach.
