Crossbeam and Reveal Merge to Reshape Partnership Growth
Two leading partnership platforms, Crossbeam and Reveal, are joining forces to create a single, unified data network. Having each cultivated extensive networks and innovative approaches to ecosystem-led growth, the companies aim to deliver a best-of-both-worlds experience. This merger will provide users with access to a significantly larger pool of potential partners and offer enhanced AI-driven insights. The combined company will operate under the Crossbeam name, with a shared vision of empowering businesses to achieve unprecedented growth through powerful partnerships.
Our take: On one hand, competition in a market is a good indicator of health and helps drive innovation. On the other hand, partnership leaders know that having competing partner networks can cause issues with dual maintenance and resources. These two competitors joining forces should make account mapping and ecosystem-led growth strategies more efficient. We’re looking forward to seeing where the product synergy leads.
