Enhanced Performance Reporting for Affiliate Programs by PartnerStack

Enhanced Performance Reporting for Affiliate Programs by PartnerStack

PartnerStack has introduced advanced performance reporting tools for affiliate programs, emphasizing data-driven insights to enhance program efficiency. These tools deliver in-depth analytics, enabling businesses to track various metrics such as conversion rates, revenue generated, and partner performance. The platform's new features are designed to simplify the management of affiliate programs, allowing for detailed and customizable reports. This development aims to empower businesses to make more informed decisions, optimize their affiliate strategies, and ultimately drive better results through enhanced transparency and accountability in their partner relationships.

Our take: As partnerships establish themselves as data-driven motions, features like these are becoming indispensable for partner leaders looking to easily demonstrate quantitative value to their executive teams. These features are especially significant for the relationship between Partnerships and Marketing as they can help identify opportunities for co-marketing initiatives beyond their affiliate strategy.

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Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and

By Patrick Ferdig