eTrique Launches Lead Insights
eTrigue, a leader in channel marketing automation solutions, has launched Lead Insights, a new feature designed to enhance channel lead tracking and management. Lead Insights provides sales teams with real-time information about potential clients' interactions and behaviors, allowing for timely and personalized follow-up actions. The feature integrates seamlessly with existing CRM systems to deliver valuable insights that aid in the prioritization and engagement of leads. eTrigue's latest offering aims to optimize sales processes by providing detailed visibility into the lead journey, ultimately improving conversion rates.
Our take: As partner leaders, we know how challenging it is to keep track of how responsive our sales teams are to leads coming in from partners. Automating the process is hugely beneficial for both sales reps and partner managers - to reduce friction between the teams. Features and solutions like this can quickly become essential in ensuring no partner lead gets left behind.
