Euler's PAM AI Revolutionizes Partner Account Management

Euler's PAM AI Revolutionizes Partner Account Management

Euler App has introduced PAM.AI, an AI-powered solution designed to optimize partner account management. The platform leverages artificial intelligence to analyze and prioritize partner accounts, enabling businesses to focus on high-potential opportunities and improve collaboration. By integrating data-driven insights, PAM.AI helps companies enhance partner engagement, streamline workflows, and make informed decisions about resource allocation. The tool aims to increase efficiency in managing complex partner ecosystems, ultimately driving growth and improving return on investment for partner programs. Euler App positions PAM.AI as a transformative technology for organizations seeking to elevate their partner relationship strategies through intelligent automation and actionable analytics.

Our take: It's high time for AI agents to help partnership operators unearth data from their PRMs without needing to go hunting. There is a vast amount of ecosystem data that goes unnoticed, and it's challenging for partner managers to know where to look, what to do next, and which data points to focus on. This is a big step in that direction.

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Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and

By Patrick Ferdig