Everflow & Skimlinks: New Revenue for Brands

Everflow & Skimlinks: New Revenue for Brands

Everflow, a prominent player in the performance marketing industry, has announced a strategic partnership with Skimlinks. This collaboration aims to provide leading brands with innovative revenue opportunities. The partnership leverages Skimlinks' extensive network and dynamic content monetization solutions to enhance brands' affiliate marketing strategies. By integrating Skimlinks’ tools with Everflow's robust tracking platform, clients can streamline affiliate campaigns, maximize profit, and gain invaluable insights into content-driven commerce. This alliance marks a move toward more sophisticated and efficient marketing solutions, allowing brands to capitalize on new monetization strategies while benefiting from increased transparency and analytics. Both Everflow and Skimlinks are committed to driving growth for brands by providing state-of-the-art marketing technologies that align with evolving market demands and consumer behaviors.

Our take: This is a "we made it" moment for Everflow customers as they'll have access to larger, more traditional marketing channels. GTM is about distribution, and this is an excellent partnership that demonstrates the exponential potential of partner marketing. The right partnership can really accelerate growth, and it certainly looks like Everflow and their customers are about to experience the benefits.

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Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and

By Patrick Ferdig