Heedjy: Boost Sales with a Logged-in Marketplace

Heedjy: Boost Sales with a Logged-in Marketplace

Anonymous marketplaces can hinder sales optimization by limiting lead tracking and communication. A logged-in marketplace system solves this by allowing users to create accounts, enabling direct communication and lead management. This system provides complete visibility into lead interactions, including response times and engagement. Partners and internal teams benefit from streamlined communication facilitated through features like Slack integration. The logged-in marketplace enhances security, facilitates efficient lead management, and ultimately drives sales growth.

Our take: Heedjy offers an interesting approach to partner tech. Many companies publish marketplaces for tech and service partners, but engagement is typically anonymous. Requiring a login changes the dynamic, asking for more user commitment upfront but offering potential benefits to your partners. Sharing this valuable intent data could be tricky regarding privacy, but finding a good balance could benefit all parties.

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Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and

By Patrick Ferdig