HubSpot Launches PartnerStack Network Connect,
HubSpot has introduced PartnerStack Network Connect, a new app integration available on their marketplace. This tool is designed to streamline collaborations between businesses and their partners by connecting them with the PartnerStack network. The integration provides users with access to PartnerStack's extensive partner ecosystem, helping to manage and grow relationship networks effectively. This development aims to enhance partner program performance by automating workflows, tracking partner engagement, and optimizing partner-led growth strategies. Through this integration, businesses can leverage PartnerStack's analytics and reporting features to drive more informed decisions and ultimately achieve better outcomes in their partner ecosystems.
Our take: This is a significant update for partner leaders and managers who are looking for ways to enhance the collaboration between sales and partnerships teams. We're always looking for ways to make the Nearbound process easier on our sales teams, and the ability to have this functionality natively within the CRM is crucial. Much like the Crossbeam integrations make it easy for sales teams to action potential account mapping opportunities, the PartnerStack integration makes it easy for sales and partnerships teams to remain synced on deal and lead activities without having to switch between systems. These are the kinds of integrations that help move the partnerships profession forward, and help sales teams integrate partnerships into their daily process.