Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces
Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and to surface complete visibility and attribution back into PRM. Positioned as the first solution to bridge PRM and hyperscaler marketplaces, HyperscalerGTM includes middleware that allows partners to transact without marketplace-native seller setup, integrates with AWS, Azure and GCP, and is presented as enterprise-ready with SOC 2 Type II and GDPR compliance; the announcement cites a market forecast that channel partners will drive a majority of hyperscaler marketplace spend by 2030.
Our take: This is a strong step to make PRM and cloud marketplaces work like one simple system. To get real value, look for three things: 1) Data flows back into PRM as the single source of truth for co‑sell, deal reg, and private offers. 2) Partners who don’t sell on marketplaces can still move fast, see clear status, and get quick help when something breaks. 3) It works well across AWS, Azure, and GCP for pricing, taxes, access, and payouts. If you’re combining PRM, co‑sell, and marketplace work, put this on your shortlist for evaluation.
