INFUSE Integrates AI Demand Gen with Mindmatrix
INFUSE and Mindmatrix announced a strategic partnership to integrate INFUSE’s AI-powered, full-funnel demand generation with Mindmatrix’s modular channel marketing and MDF management platform. The integrated solution aims to give vendors and channel partners end-to-end control of the buying journey, improve MDF utilization with ROI tracking, enable co-branded, ICP-aligned programs, and deliver qualified prospects into sales workflows. The collaboration emphasizes data-driven, scalable channel demand programs and shared visibility into partner performance to accelerate pipeline and revenue growth.
Our take: By combining INFUSE’s AI-powered, omnichannel demand generation with Mindmatrix’s industry-leading modular platform, this partnership is creating a game-changing opportunity for channel teams. Together, they give partners the tools, intelligence, and activation they need to generate demand, accelerate revenue, and gain a decisive advantage in their markets. Structured demand generation has arrived at Mindmatrix.
