Introw Introduces Content Engagement Tracking
Introw, a newer Partner Relationship Management (PRM) space player, has launched a new content engagement tracking feature. This feature monitors engagement at both individual and aggregate levels, enabling deeper insights and optimization of partner portal content.
The Introw PRM platform integrates with CRM systems to enhance B2B partnership management. It offers comprehensive tools for partner portal deployment, commission management, and automated engagement. Companies can set up partner portals without coding while preserving CRM data integrity. The platform streamlines business partnerships through content sharing, commission tracking, and a structured partner tiering system.
Our take: Engagement tracking is a crucial yet often missing feature in partner portals. The ability to track, report, and analyze engagement metrics represents a significant step in the right direction.
