Meet Oliver: Your AI Partner Engagement Assistant

Meet Oliver: Your AI Partner Engagement Assistant

xAmplify has announced the launch of Oliver, an AI-driven solution designed to streamline partner engagement. Oliver automates the delivery of content, ensuring partners receive the necessary resources without the need for manual intervention. By syncing with calendars, managing follow-ups, and handling check-ins, Oliver allows businesses to dedicate more time to nurturing relationships and less to administrative tasks. Additionally, Oliver provides instant pre-call insights, offering a comprehensive overview of key partner information, CRM/PRM data, and previous conversations, enabling users to enter every call with confidence and preparation.

Our take: This is a major development in the partnering world. Most of the GTM AI focus has been on automating sales and marketing functions. A dedicated AI assistant for partner managers is a great step toward automating the many administrative and disparate tasks that a Partner Manager has to perform on a daily basis. The focus on the relationship, with the AI pointing to the right activity, to the right contact, at the right time - is a crucial step toward a more efficient and effective, AI-enabled partnering motion.

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Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and

By Patrick Ferdig