Mindmatrix, Channel Force Launch Partner Revenue Operating System
Mindmatrix and Channel Force announced a strategic partnership to reshape partner relationship management into a Partner Revenue Operating System. The collaboration pairs Mindmatrix’s PRM and channel-marketing technology with Channel Force’s Structured Performance Partnering (MP3) methodology to move partner programs from passive enablement toward “active seller” execution. The joint offering aims to give channel leaders seller-level visibility, real-time execution intelligence, and measurable pipeline attribution, with stated benefits including doubling partner-sourced revenue, halving program costs, and shortening time-to-revenue by up to 60%. The integration is presented as a unified framework for planning, producing, and measuring partner-driven sales, making partner operations as accountable and efficient as direct sales.
Our take: Channel Force's structured approach to channel sales enablement has the potential to fill a critical gap for many channel sales organizations. Packaging that methodology with a core PRM platform, tightly integrated with the program, creates a turnkey solution for improving channel sales execution. This is precisely the type of partnership the channel ecosystem needs more of.
