PartnerHub Framework: A Guide

PartnerHub Framework: A Guide

Partnerhub has introduced the PXP Framework to optimize partner program success by integrating structured methodologies and planning strategies. The framework emphasizes the importance of alignment between partners and companies, advocating for a symbiotic relationship that fosters mutual growth and success. It outlines key components for structuring partner programs, such as evaluating program readiness, setting clear objectives, and ensuring consistent communication. Partnerhub's framework aims to enhance efficiency and innovation in managing partner programs, ultimately contributing to sustained business growth.

Our take: Partnerhub's PXP Framework is another example of a partner tech platform play in which partner leaders can find, manage, and co-sell all from one solution. It helps align teams, automates tracking, and offers co-selling tools that improve partner performance and collaboration. The platform’s flexibility caters to various partner types and business needs, making it a valuable asset for scaling partnership operations efficiently. As partner teams struggle to get bigger budgets for solutions, all-in-one platforms are an attractive value prop in the present capital-efficient growth cycle.

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Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and

By Patrick Ferdig