Structured rebrands, launches agentic AI for channel marketing
StructuredWeb announced that it has rebranded as Structured and launched an agentic AI platform designed to scale channel marketing. The company said the platform pairs generative AI with action-oriented agentic AI across more than 20 specialized agents to create, optimize, and execute partner campaigns, and offers integrations with enterprise AI ecosystems (including Watson, Copilot, and Gemini), enterprise-grade security and compliance (SOC2, GDPR, ADA), and localization in 130+ languages. Backed by $30 million from Invictus Growth Partners and citing a 98% enterprise retention rate and customers such as IBM, Google, Zoom, Dell, and ServiceNow, Structured plans a public unveiling and a New York industry event on September 30, with general availability expected later in 2025. The company was named a Leader in Forrester’s Q2 2025 Partner Marketing Automation Wave. Our take: The shift toward AI and away from the outdated "world wide web" branding is strategic—solutions like Structured are essential for scaling channel marketing operations effectively.
