Suger Unveils Key Product Enhancements

Suger Unveils Key Product Enhancements

Suger announced several product updates in July focused on enhancing user experience and expanding functionality. Key improvements include the introduction of advanced AI-driven analytics that provide deeper insights into partner performance and campaign effectiveness. The platform also upgraded its automation capabilities, enabling more precise targeting and streamlined workflow management. Additionally, new integration options have been added, allowing seamless connectivity with popular CRM and marketing tools. The updates further emphasize improved dashboard customization, giving users greater control over data visualization and reporting. These enhancements aim to support businesses in optimizing their partner technology strategies and achieving more effective collaboration outcomes.

Our take: The cloud marketplace automation category remains the most active segment in the partner technology niche, highlighting the growing opportunities within hyperscaler ecosystems. The incorporation of generative AI into these platforms should drive significant efficiency gains through streamlined engagement and improved insights.

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Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and

By Patrick Ferdig