Superglue Offers Free Campaigns Feature: Supercharge Your Partner Outreach

Superglue Offers Free Campaigns Feature: Supercharge Your Partner Outreach

Superglue has launched a freemium feature that allows users to create and launch personalized email campaigns for their partners. This feature is ideal for sending targeted communications, such as sharing minor product updates, event invitations, or program changes, with specific partner segments. The feature includes analytics to track campaign performance and optimize outreach efforts.

Our take: We were very happy to see this move by Superglue. Partner communication is key to any successful engagement strategy, and Superglue provides a robust way to engage partners at crucial moments. This will allow more partnership leaders to get hands-on with the tool and better understand its potential.

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Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Launches HyperscalerGTM to Bridge PRM and Marketplaces

Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and

By Patrick Ferdig