Superglue Offers Free Campaigns Feature: Supercharge Your Partner Outreach
Superglue has launched a freemium feature that allows users to create and launch personalized email campaigns for their partners. This feature is ideal for sending targeted communications, such as sharing minor product updates, event invitations, or program changes, with specific partner segments. The feature includes analytics to track campaign performance and optimize outreach efforts.
Our take: We were very happy to see this move by Superglue. Partner communication is key to any successful engagement strategy, and Superglue provides a robust way to engage partners at crucial moments. This will allow more partnership leaders to get hands-on with the tool and better understand its potential.