I run The Power of Partnering, a consultancy that helps companies partner better to grow faster.
product news
PartnerStack has introduced a new feature allowing partners to submit deals directly from HubSpot, streamlining deal registration within the partner ecosystem. By connecting HubSpot with PartnerStack, partners benefit from a more seamless workflow, improved data synchronization, and faster deal approvals. This update reflects PartnerStack’s ongoing commitment to providing tools
product news
The April 15, 2025 Crossbeam product release introduces several enhancements aimed at improving user experience and functionality. Key updates include expanded integration capabilities with third-party platforms to streamline data sharing, advanced permission controls for more granular access management, and improved data visualization tools that provide clearer insights into partnership ecosystems.
product news
WorkSpan has introduced WorkSpan AI, a generative artificial intelligence platform designed to simplify partner collaboration and sales execution. The platform aims to reduce the complexity associated with leveraging partner ecosystems by automating key tasks such as opportunity registration, deal collaboration, and joint business planning. By incorporating large language models and
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Suger Workflow Automation offers a no-code platform designed to streamline and automate business processes, enhancing operational efficiency. It enables users to create custom workflows by integrating various applications and services without requiring programming skills. The platform supports trigger-based automation, task management, and real-time notifications, facilitating seamless coordination across teams. By
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eTrigue, a leader in channel marketing automation solutions, has launched Lead Insights, a new feature designed to enhance channel lead tracking and management. Lead Insights provides sales teams with real-time information about potential clients' interactions and behaviors, allowing for timely and personalized follow-up actions. The feature integrates seamlessly with
product news
PartnerStack's 2025 product roundup is here, and it brings some exciting updates that can really change the game for partnerships. With new features in the Marketplace and better reporting tools, businesses can now manage their partner relationships more easily and effectively. These updates help teams understand how their
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Suger has announced several enhancements to its integration with Salesforce designed to streamline performance analysis and optimize sales and partnership strategies. These improvements include advanced dashboards that provide real-time, comprehensive insights into sales data, allowing teams to make data-driven decisions. A key feature is enhanced automation capabilities aimed at reducing
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Impartner Software has announced the integration of SCORM (Sharable Content Object Reference Model) into its Partner Relationship Management (PRM) platform to enhance partner training experiences. The new feature is designed to streamline the delivery of educational content, ensuring partners have a seamless learning journey. By adopting SCORM, Impartner enables the
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Partner Fleet has introduced a Third-Party Developer Portal aimed at SaaS companies seeking to expand their API programs and accelerate integration growth. This out-of-the-box solution enables external developers to self-serve onboarding, access essential resources like documentation and SDKs, and utilize a streamlined app submission process with systematic reviews. Once approved,
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Everflow, a prominent player in the performance marketing industry, has announced a strategic partnership with Skimlinks. This collaboration aims to provide leading brands with innovative revenue opportunities. The partnership leverages Skimlinks' extensive network and dynamic content monetization solutions to enhance brands' affiliate marketing strategies. By integrating Skimlinks’ tools
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xAmplify has announced the launch of Oliver, an AI-driven solution designed to streamline partner engagement. Oliver automates the delivery of content, ensuring partners receive the necessary resources without the need for manual intervention. By syncing with calendars, managing follow-ups, and handling check-ins, Oliver allows businesses to dedicate more time to
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Pandium has expanded its onboarding solutions with the introduction of the Embedded Integration Install feature. This new offering allows software companies to streamline the integration process for their customers by embedding installation capabilities directly within their applications. By simplifying this stage, businesses can enhance user experience and reduce the friction