I run The Power of Partnering, a consultancy that helps companies partner better to grow faster.
company-news
Allbound and Channel Mechanics have merged to operate under a unified brand, Channelscaler. This consolidation aims to offer a comprehensive partner engagement platform that integrates the strengths of both companies. Channelscaler combines Allbound’s capabilities in partner relationship management with Channel Mechanics’ expertise in channel incentives and rebates. The unified
product news
Everflow has introduced an enhanced flowchart visualization feature designed to improve attribution analysis for performance marketers. This upgraded tool offers users deeper insights into their multi-touch marketing campaigns by visually mapping the customer journey in a clear, intuitive flowchart format. The enhanced visualization supports detailed funnel analysis, enabling users to
product news
Suger has announced a strategic partnership with Sela Cloud to enhance their cloud managed services offerings. This collaboration aims to combine Suger's expertise in cloud security and compliance with Sela Cloud's strengths in cloud infrastructure management. Called LaunchPoint, it is intended to help businesses accelerate their
industry-report
Forrester recently released their 2025 Wave on Partner Marketing Automation Platforms and crowns StructuredWeb, Mindmatrix, and ZINFI Technologies as market leaders. StructuredWeb excels with an end-to-end campaign engine and AI-driven personalization; Mindmatrix links content syndication and MDF management directly to pipeline impact; ZINFI delivers unmatched localization and deep workflow automation
product news
Figfy, formerly known as Expertly, has rebranded to better align with its mission of simplifying and enhancing how software companies connect their customers with certified implementation partners. The platform provides a streamlined, transparent, and efficient marketplace for managing partner services and customer onboarding. The rebrand includes a refreshed visual identity
product news
Impartner Software's next-generation News on Demand solution represents a significant advancement for partnership communication by providing advanced targeting and personalization capabilities that allow businesses to segment communications by geography, role, tier, and language. The platform's seamless workflow integration and data-driven analytics dramatically reduce time spent on
product news
PartnerStack has introduced a new feature allowing partners to submit deals directly from HubSpot, streamlining deal registration within the partner ecosystem. By connecting HubSpot with PartnerStack, partners benefit from a more seamless workflow, improved data synchronization, and faster deal approvals. This update reflects PartnerStack’s ongoing commitment to providing tools
product news
The April 15, 2025 Crossbeam product release introduces several enhancements aimed at improving user experience and functionality. Key updates include expanded integration capabilities with third-party platforms to streamline data sharing, advanced permission controls for more granular access management, and improved data visualization tools that provide clearer insights into partnership ecosystems.
product news
WorkSpan has introduced WorkSpan AI, a generative artificial intelligence platform designed to simplify partner collaboration and sales execution. The platform aims to reduce the complexity associated with leveraging partner ecosystems by automating key tasks such as opportunity registration, deal collaboration, and joint business planning. By incorporating large language models and
product news
Suger Workflow Automation offers a no-code platform designed to streamline and automate business processes, enhancing operational efficiency. It enables users to create custom workflows by integrating various applications and services without requiring programming skills. The platform supports trigger-based automation, task management, and real-time notifications, facilitating seamless coordination across teams. By
product news
eTrigue, a leader in channel marketing automation solutions, has launched Lead Insights, a new feature designed to enhance channel lead tracking and management. Lead Insights provides sales teams with real-time information about potential clients' interactions and behaviors, allowing for timely and personalized follow-up actions. The feature integrates seamlessly with
product news
PartnerStack's 2025 product roundup is here, and it brings some exciting updates that can really change the game for partnerships. With new features in the Marketplace and better reporting tools, businesses can now manage their partner relationships more easily and effectively. These updates help teams understand how their