Mindmatrix and Channel Force announced a strategic partnership to reshape partner relationship management into a Partner Revenue Operating System. The collaboration pairs Mindmatrix’s PRM and channel-marketing technology with Channel Force’s Structured Performance Partnering (MP3) methodology to move partner programs from passive enablement toward “active seller” execution. The joint
Airstride announced three new launches via their CEO on LinkedIn last week: an enhancement to its AI Partner Sourcing that now automates and sends hyper-personalized outreach to targeted contacts in seconds; new monthly subscription packages that allow customers to use the platform without an upfront commitment; and a self-service solution
Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and
INFUSE and Mindmatrix announced a strategic partnership to integrate INFUSE’s AI-powered, full-funnel demand generation with Mindmatrix’s modular channel marketing and MDF management platform. The integrated solution aims to give vendors and channel partners end-to-end control of the buying journey, improve MDF utilization with ROI tracking, enable co-branded, ICP-aligned
Clay has launched its Partner Program designed to collaborate with agencies, consultants, and technology providers to enhance the reach and capabilities of its platform. The program provides partners with exclusive access to resources, dedicated support, training, and co-marketing opportunities. It aims to help partners build tailored solutions for client relationship
xAmplify announced the launch of an open-source partner relationship management (PRM) platform designed as a free, community-driven foundation for partner ecosystems. The platform features a modular, adaptable architecture intended to support managed service providers, distributors, resellers, and custom partner models, and is promoted as quickly deployable without proprietary setup. With
StructuredWeb announced that it has rebranded as Structured and launched an agentic AI platform designed to scale channel marketing. The company said the platform pairs generative AI with action-oriented agentic AI across more than 20 specialized agents to create, optimize, and execute partner campaigns, and offers integrations with enterprise AI
EverAfter has introduced AI Experts, a feature that consolidates company knowledge from various sources, including knowledge bases, LMS courses, documentation, communities, CRMs, support platforms, data warehouses, and task tools, to provide always-on, contextual guidance integrated into the customer journey. Each Expert updates automatically as information changes, powering personalized programs, a
Introw has introduced their Partner AI Support Agent, a cutting-edge tool designed to enhance partner support through artificial intelligence. This agent leverages AI capabilities to provide efficient, around-the-clock assistance, helping partners resolve issues more quickly and improving the overall support experience. By automating routine tasks and delivering instant responses, the
Impartner Software has introduced an AI Partner Playbook designed to help organizations leverage artificial intelligence to optimize their partner ecosystems. The playbook offers strategic guidance and practical steps for integrating AI technologies to enhance partner engagement, streamline operations, and drive revenue growth. It addresses common challenges faced by channel organizations
Euler App has introduced PAM.AI, an AI-powered solution designed to optimize partner account management. The platform leverages artificial intelligence to analyze and prioritize partner accounts, enabling businesses to focus on high-potential opportunities and improve collaboration. By integrating data-driven insights, PAM.AI helps companies enhance partner engagement, streamline workflows, and
Suger announced several product updates in July focused on enhancing user experience and expanding functionality. Key improvements include the introduction of advanced AI-driven analytics that provide deeper insights into partner performance and campaign effectiveness. The platform also upgraded its automation capabilities, enabling more precise targeting and streamlined workflow management. Additionally,
product-launch
Airstride launched an AI-powered channel partnership platform that automates partner sourcing, onboarding, and engagement workflows. The platform uses AI to discover ideal partners from a database of 85,000+ companies, automatically matching them to a company's ideal customer profile. Once partners are identified, Airstride provides automated onboarding with
product news
Mindmatrix, a leading provider of ecosystem orchestration solutions (EOS), has expanded its Bridge platform by introducing a new alliance management module. This addition aims to enhance the capabilities of organizations in managing and scaling their partner ecosystems more effectively. The alliance management module offers tools to streamline partner engagement, communication,
product news
Partner Fleet introduces "Marketplace in a Day," an AI-first product vision designed to accelerate the deployment of partner marketplaces. Leveraging AI, this solution aims to simplify and streamline the creation, management, and scaling of partner ecosystems. The platform enables businesses to onboard partners quickly with automated workflows, dynamic
product news
Our take: Whether it’s reducing friction in co-sell workflows, helping teams close deals faster through the marketplaces, or making sure systems stay in sync, Tackle is building with one goal in mind: To make Cloud GTM operations simpler, smarter, and easier to scale. Original Link
product-integration
The Mindmatrix integration with Tipalti streamlines partner management and global payment processes for organizations. This collaboration enhances efficiency by automating partner onboarding, managing compliance, and simplifying payout workflows across multiple currencies and countries. The combined solution provides a centralized platform that reduces administrative burdens, accelerates payment cycles, and ensures accurate
product-launch
Quarq has launched an innovative platform designed to help partner teams overcome critical challenges with visibility, measurement, and executive buy-in. The platform transforms fragmented partner ecosystems into a cohesive system that quantifies hidden value, delivers real-time insights, and aligns partnership efforts with corporate strategy. By leveraging advanced automation and AI
company-news
Allbound and Channel Mechanics have merged to operate under a unified brand, Channelscaler. This consolidation aims to offer a comprehensive partner engagement platform that integrates the strengths of both companies. Channelscaler combines Allbound’s capabilities in partner relationship management with Channel Mechanics’ expertise in channel incentives and rebates. The unified
product news
Everflow has introduced an enhanced flowchart visualization feature designed to improve attribution analysis for performance marketers. This upgraded tool offers users deeper insights into their multi-touch marketing campaigns by visually mapping the customer journey in a clear, intuitive flowchart format. The enhanced visualization supports detailed funnel analysis, enabling users to
product news
Suger has announced a strategic partnership with Sela Cloud to enhance their cloud managed services offerings. This collaboration aims to combine Suger's expertise in cloud security and compliance with Sela Cloud's strengths in cloud infrastructure management. Called LaunchPoint, it is intended to help businesses accelerate their
industry-report
Forrester recently released their 2025 Wave on Partner Marketing Automation Platforms and crowns StructuredWeb, Mindmatrix, and ZINFI Technologies as market leaders. StructuredWeb excels with an end-to-end campaign engine and AI-driven personalization; Mindmatrix links content syndication and MDF management directly to pipeline impact; ZINFI delivers unmatched localization and deep workflow automation
product news
Figfy, formerly known as Expertly, has rebranded to better align with its mission of simplifying and enhancing how software companies connect their customers with certified implementation partners. The platform provides a streamlined, transparent, and efficient marketplace for managing partner services and customer onboarding. The rebrand includes a refreshed visual identity
product news
Impartner Software's next-generation News on Demand solution represents a significant advancement for partnership communication by providing advanced targeting and personalization capabilities that allow businesses to segment communications by geography, role, tier, and language. The platform's seamless workflow integration and data-driven analytics dramatically reduce time spent on