Impact.com Creator Update: Advanced Discovery & Automation
Impact.com launched Creator v1.5, an update to its integrated influencer platform that adds advanced discovery, automated campaign management, and enhanced reporting. The release enhances the Creator Marketplace—now more than 123,000 creators—with richer profile slideouts, platform-specific filters for Instagram, TikTok and Facebook, audience demographic targeting, and an Extended Search that surfaces 350+ million potential partners. Upcoming tools include a Chrome extension and social listening. Automation features add Shopify product gifting, customizable statements of work, and audience-based filtering to streamline hiring and workflows. Reporting upgrades provide deeper KPI and ROI measurement. Creator-facing updates include a redesigned dashboard, in-app and email notifications, and forthcoming mobile app campaign access to improve creator-brand collaboration.
Our take: Impact.com is transforming influencer marketing from a high-touch manual effort into a scalable performance channel. By pairing massive open-web discovery with operational automation, such as streamlined contracting and product gifting, the platform removes the friction that typically limits program size. This approach allows brands to manage creators with the same rigor and ROI visibility as traditional affiliates, shifting the focus from simple brand awareness to predictable, measurable revenue generation.
