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StructuredWeb, Mindmatrix, ZINFI Lead Forrester’s 2025 Partner-Marketing Automation Wave

Forrester recently released their 2025 Wave on Partner Marketing Automation Platforms and crowns StructuredWeb, Mindmatrix, and ZINFI Technologies as market leaders. StructuredWeb excels with an end-to-end campaign engine and AI-driven personalization; Mindmatrix links content syndication and MDF management directly to pipeline impact; ZINFI delivers unmatched localization and deep workflow automation

product news

Figfy Reveals New Brand Identity and Vision

Figfy, formerly known as Expertly, has rebranded to better align with its mission of simplifying and enhancing how software companies connect their customers with certified implementation partners. The platform provides a streamlined, transparent, and efficient marketplace for managing partner services and customer onboarding. The rebrand includes a refreshed visual identity

product news

Impartner Launches Next-Gen News on Demand Platform

Impartner Software's next-generation News on Demand solution represents a significant advancement for partnership communication by providing advanced targeting and personalization capabilities that allow businesses to segment communications by geography, role, tier, and language. The platform's seamless workflow integration and data-driven analytics dramatically reduce time spent on

product news

PartnerStack: Submit Deals from HubSpot

PartnerStack has introduced a new feature allowing partners to submit deals directly from HubSpot, streamlining deal registration within the partner ecosystem. By connecting HubSpot with PartnerStack, partners benefit from a more seamless workflow, improved data synchronization, and faster deal approvals. This update reflects PartnerStack’s ongoing commitment to providing tools

product news

Crossbeam: Product Release Notes

The April 15, 2025 Crossbeam product release introduces several enhancements aimed at improving user experience and functionality. Key updates include expanded integration capabilities with third-party platforms to streamline data sharing, advanced permission controls for more granular access management, and improved data visualization tools that provide clearer insights into partnership ecosystems.

product news

WorkSpan AI Launches to Simplify Partner Sales Execution

WorkSpan has introduced WorkSpan AI, a generative artificial intelligence platform designed to simplify partner collaboration and sales execution. The platform aims to reduce the complexity associated with leveraging partner ecosystems by automating key tasks such as opportunity registration, deal collaboration, and joint business planning. By incorporating large language models and

product news

Suger: Automate Your Workflow for Maximum Efficiency

Suger Workflow Automation offers a no-code platform designed to streamline and automate business processes, enhancing operational efficiency. It enables users to create custom workflows by integrating various applications and services without requiring programming skills. The platform supports trigger-based automation, task management, and real-time notifications, facilitating seamless coordination across teams. By

product news

eTrique Launches Lead Insights

eTrigue, a leader in channel marketing automation solutions, has launched Lead Insights, a new feature designed to enhance channel lead tracking and management. Lead Insights provides sales teams with real-time information about potential clients' interactions and behaviors, allowing for timely and personalized follow-up actions. The feature integrates seamlessly with

product news

PartnerStack's 2025 Product Roundup

PartnerStack's 2025 product roundup is here, and it brings some exciting updates that can really change the game for partnerships. With new features in the Marketplace and better reporting tools, businesses can now manage their partner relationships more easily and effectively. These updates help teams understand how their

product news

Suger's Salesforce Enhancements: What's New

Suger has announced several enhancements to its integration with Salesforce designed to streamline performance analysis and optimize sales and partnership strategies. These improvements include advanced dashboards that provide real-time, comprehensive insights into sales data, allowing teams to make data-driven decisions. A key feature is enhanced automation capabilities aimed at reducing

product news

Impartner: Enhanced Partner Training with SCORM

Impartner Software has announced the integration of SCORM (Sharable Content Object Reference Model) into its Partner Relationship Management (PRM) platform to enhance partner training experiences. The new feature is designed to streamline the delivery of educational content, ensuring partners have a seamless learning journey. By adopting SCORM, Impartner enables the

product news

Partner Fleet: Unleash Your Third-Party Developers

Partner Fleet has introduced a Third-Party Developer Portal aimed at SaaS companies seeking to expand their API programs and accelerate integration growth. This out-of-the-box solution enables external developers to self-serve onboarding, access essential resources like documentation and SDKs, and utilize a streamlined app submission process with systematic reviews. Once approved,

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