Partnerize launches VantagePoint GenAI conversion attribution
Partnerize has launched VantagePoint, a generative-AI conversion attribution solution designed to measure how AI-surfaced content drives verified outcomes in the emerging machine-mediated market. Announced at PI LIVE London, VantagePoint uses Konnecto’s journey-reconstruction technology—acquired by Partnerize in June 2025—to trace AI citations and surfaced content back to SKU-level conversions, capture post-exposure behavioral signals, and provide full-funnel visibility without requiring integrations or customer data sharing. The platform promises weekly actionable insights, claims compliance with GDPR and global privacy standards through anonymized, aggregated signals, and positions itself as an alternative to inference-based tools. Early adopters named include HubSpot, Love Holidays, Saatva, and Shopify, with availability for select brands and publishers in North America and EMEA and APAC expansion planned for 2026.
Our take: This is a big innovation for the partnering community. While other tools rely on inference and proxy data, VantagePoint seemingly provides a superior advantage by capturing actual behavioral signals. It’s the difference between a best guess and a proven strategy, especially for partner types that require a deeper understanding of end-user behaviour. This could restore transparency, ensure fair compensation, and drives smarter investment in what they call the “machine-mediated market.”
