company-news
Clay has launched its Partner Program designed to collaborate with agencies, consultants, and technology providers to enhance the reach and capabilities of its platform. The program provides partners with exclusive access to resources, dedicated support, training, and co-marketing opportunities. It aims to help partners build tailored solutions for client relationship
company-news
StructuredWeb announced that it has rebranded as Structured and launched an agentic AI platform designed to scale channel marketing. The company said the platform pairs generative AI with action-oriented agentic AI across more than 20 specialized agents to create, optimize, and execute partner campaigns, and offers integrations with enterprise AI
product news
EverAfter has introduced AI Experts, a feature that consolidates company knowledge from various sources, including knowledge bases, LMS courses, documentation, communities, CRMs, support platforms, data warehouses, and task tools, to provide always-on, contextual guidance integrated into the customer journey. Each Expert updates automatically as information changes, powering personalized programs, a
product news
Introw has introduced their Partner AI Support Agent, a cutting-edge tool designed to enhance partner support through artificial intelligence. This agent leverages AI capabilities to provide efficient, around-the-clock assistance, helping partners resolve issues more quickly and improving the overall support experience. By automating routine tasks and delivering instant responses, the
publication
Impartner Software has introduced an AI Partner Playbook designed to help organizations leverage artificial intelligence to optimize their partner ecosystems. The playbook offers strategic guidance and practical steps for integrating AI technologies to enhance partner engagement, streamline operations, and drive revenue growth. It addresses common challenges faced by channel organizations
product-launch
Quarq has launched an innovative platform designed to help partner teams overcome critical challenges with visibility, measurement, and executive buy-in. The platform transforms fragmented partner ecosystems into a cohesive system that quantifies hidden value, delivers real-time insights, and aligns partnership efforts with corporate strategy. By leveraging advanced automation and AI
product news
Everflow has introduced an enhanced flowchart visualization feature designed to improve attribution analysis for performance marketers. This upgraded tool offers users deeper insights into their multi-touch marketing campaigns by visually mapping the customer journey in a clear, intuitive flowchart format. The enhanced visualization supports detailed funnel analysis, enabling users to
industry-report
Forrester recently released their 2025 Wave on Partner Marketing Automation Platforms and crowns StructuredWeb, Mindmatrix, and ZINFI Technologies as market leaders. StructuredWeb excels with an end-to-end campaign engine and AI-driven personalization; Mindmatrix links content syndication and MDF management directly to pipeline impact; ZINFI delivers unmatched localization and deep workflow automation
product news
Figfy, formerly known as Expertly, has rebranded to better align with its mission of simplifying and enhancing how software companies connect their customers with certified implementation partners. The platform provides a streamlined, transparent, and efficient marketplace for managing partner services and customer onboarding. The rebrand includes a refreshed visual identity
product news
WorkSpan has introduced WorkSpan AI, a generative artificial intelligence platform designed to simplify partner collaboration and sales execution. The platform aims to reduce the complexity associated with leveraging partner ecosystems by automating key tasks such as opportunity registration, deal collaboration, and joint business planning. By incorporating large language models and
product news
eTrigue, a leader in channel marketing automation solutions, has launched Lead Insights, a new feature designed to enhance channel lead tracking and management. Lead Insights provides sales teams with real-time information about potential clients' interactions and behaviors, allowing for timely and personalized follow-up actions. The feature integrates seamlessly with
product news
Partner Fleet has introduced a Third-Party Developer Portal aimed at SaaS companies seeking to expand their API programs and accelerate integration growth. This out-of-the-box solution enables external developers to self-serve onboarding, access essential resources like documentation and SDKs, and utilize a streamlined app submission process with systematic reviews. Once approved,