I run The Power of Partnering, a consultancy that helps companies partner better to grow faster.
product-launch
Mindmatrix and Channel Force announced a strategic partnership to reshape partner relationship management into a Partner Revenue Operating System. The collaboration pairs Mindmatrix’s PRM and channel-marketing technology with Channel Force’s Structured Performance Partnering (MP3) methodology to move partner programs from passive enablement toward “active seller” execution. The joint
product-launch
Airstride announced three new launches via their CEO on LinkedIn last week: an enhancement to its AI Partner Sourcing that now automates and sends hyper-personalized outreach to targeted contacts in seconds; new monthly subscription packages that allow customers to use the platform without an upfront commitment; and a self-service solution
product-launch
Impartner Software introduced HyperscalerGTM, a platform that unifies partner relationship management, co-sell execution, and hyperscaler marketplace transactions to streamline partner-led go-to-market motions. The system automates deal registration, opportunity synchronization, private offers, reseller authorizations and co-sell processes, aiming to cut marketplace transaction times from multi-day delays to under 24 hours and
product-integration
INFUSE and Mindmatrix announced a strategic partnership to integrate INFUSE’s AI-powered, full-funnel demand generation with Mindmatrix’s modular channel marketing and MDF management platform. The integrated solution aims to give vendors and channel partners end-to-end control of the buying journey, improve MDF utilization with ROI tracking, enable co-branded, ICP-aligned
company-news
Clay has launched its Partner Program designed to collaborate with agencies, consultants, and technology providers to enhance the reach and capabilities of its platform. The program provides partners with exclusive access to resources, dedicated support, training, and co-marketing opportunities. It aims to help partners build tailored solutions for client relationship
product-launch
xAmplify announced the launch of an open-source partner relationship management (PRM) platform designed as a free, community-driven foundation for partner ecosystems. The platform features a modular, adaptable architecture intended to support managed service providers, distributors, resellers, and custom partner models, and is promoted as quickly deployable without proprietary setup. With
company-news
StructuredWeb announced that it has rebranded as Structured and launched an agentic AI platform designed to scale channel marketing. The company said the platform pairs generative AI with action-oriented agentic AI across more than 20 specialized agents to create, optimize, and execute partner campaigns, and offers integrations with enterprise AI
product news
EverAfter has introduced AI Experts, a feature that consolidates company knowledge from various sources, including knowledge bases, LMS courses, documentation, communities, CRMs, support platforms, data warehouses, and task tools, to provide always-on, contextual guidance integrated into the customer journey. Each Expert updates automatically as information changes, powering personalized programs, a
product news
Introw has introduced their Partner AI Support Agent, a cutting-edge tool designed to enhance partner support through artificial intelligence. This agent leverages AI capabilities to provide efficient, around-the-clock assistance, helping partners resolve issues more quickly and improving the overall support experience. By automating routine tasks and delivering instant responses, the
publication
Impartner Software has introduced an AI Partner Playbook designed to help organizations leverage artificial intelligence to optimize their partner ecosystems. The playbook offers strategic guidance and practical steps for integrating AI technologies to enhance partner engagement, streamline operations, and drive revenue growth. It addresses common challenges faced by channel organizations
product news
Euler App has introduced PAM.AI, an AI-powered solution designed to optimize partner account management. The platform leverages artificial intelligence to analyze and prioritize partner accounts, enabling businesses to focus on high-potential opportunities and improve collaboration. By integrating data-driven insights, PAM.AI helps companies enhance partner engagement, streamline workflows, and
product news
Suger announced several product updates in July focused on enhancing user experience and expanding functionality. Key improvements include the introduction of advanced AI-driven analytics that provide deeper insights into partner performance and campaign effectiveness. The platform also upgraded its automation capabilities, enabling more precise targeting and streamlined workflow management. Additionally,