I run The Power of Partnering, a consultancy that helps companies partner better to grow faster.
product-launch
Airstride launched an AI-powered channel partnership platform that automates partner sourcing, onboarding, and engagement workflows. The platform uses AI to discover ideal partners from a database of 85,000+ companies, automatically matching them to a company's ideal customer profile. Once partners are identified, Airstride provides automated onboarding with
product news
Mindmatrix, a leading provider of ecosystem orchestration solutions (EOS), has expanded its Bridge platform by introducing a new alliance management module. This addition aims to enhance the capabilities of organizations in managing and scaling their partner ecosystems more effectively. The alliance management module offers tools to streamline partner engagement, communication,
product news
Partner Fleet introduces "Marketplace in a Day," an AI-first product vision designed to accelerate the deployment of partner marketplaces. Leveraging AI, this solution aims to simplify and streamline the creation, management, and scaling of partner ecosystems. The platform enables businesses to onboard partners quickly with automated workflows, dynamic
product news
Our take: Whether it’s reducing friction in co-sell workflows, helping teams close deals faster through the marketplaces, or making sure systems stay in sync, Tackle is building with one goal in mind: To make Cloud GTM operations simpler, smarter, and easier to scale. Original Link
product-integration
The Mindmatrix integration with Tipalti streamlines partner management and global payment processes for organizations. This collaboration enhances efficiency by automating partner onboarding, managing compliance, and simplifying payout workflows across multiple currencies and countries. The combined solution provides a centralized platform that reduces administrative burdens, accelerates payment cycles, and ensures accurate
product-launch
Quarq has launched an innovative platform designed to help partner teams overcome critical challenges with visibility, measurement, and executive buy-in. The platform transforms fragmented partner ecosystems into a cohesive system that quantifies hidden value, delivers real-time insights, and aligns partnership efforts with corporate strategy. By leveraging advanced automation and AI
company-news
Allbound and Channel Mechanics have merged to operate under a unified brand, Channelscaler. This consolidation aims to offer a comprehensive partner engagement platform that integrates the strengths of both companies. Channelscaler combines Allbound’s capabilities in partner relationship management with Channel Mechanics’ expertise in channel incentives and rebates. The unified
product news
Everflow has introduced an enhanced flowchart visualization feature designed to improve attribution analysis for performance marketers. This upgraded tool offers users deeper insights into their multi-touch marketing campaigns by visually mapping the customer journey in a clear, intuitive flowchart format. The enhanced visualization supports detailed funnel analysis, enabling users to
product news
Suger has announced a strategic partnership with Sela Cloud to enhance their cloud managed services offerings. This collaboration aims to combine Suger's expertise in cloud security and compliance with Sela Cloud's strengths in cloud infrastructure management. Called LaunchPoint, it is intended to help businesses accelerate their
industry-report
Forrester recently released their 2025 Wave on Partner Marketing Automation Platforms and crowns StructuredWeb, Mindmatrix, and ZINFI Technologies as market leaders. StructuredWeb excels with an end-to-end campaign engine and AI-driven personalization; Mindmatrix links content syndication and MDF management directly to pipeline impact; ZINFI delivers unmatched localization and deep workflow automation
product news
Figfy, formerly known as Expertly, has rebranded to better align with its mission of simplifying and enhancing how software companies connect their customers with certified implementation partners. The platform provides a streamlined, transparent, and efficient marketplace for managing partner services and customer onboarding. The rebrand includes a refreshed visual identity
product news
Impartner Software's next-generation News on Demand solution represents a significant advancement for partnership communication by providing advanced targeting and personalization capabilities that allow businesses to segment communications by geography, role, tier, and language. The platform's seamless workflow integration and data-driven analytics dramatically reduce time spent on