Co-sell
WorkSpan has launched a NOW Assist Agent for ServiceNow CRM, connected natively to the company's WorkSpan.AI platform through a Model Context Protocol (MCP) server. The product lets inside sales teams manage co-sell motions and hyperscaler marketplace transactions without leaving ServiceNow, addressing what WorkSpan describes as "toggle
product news
SaaSify and SaaSNova have combined AWS Marketplace activation, Partner Central readiness, and co-sell GTM execution into a single four-week engagement for seed-stage ISVs entering the AWS Partner Network.
partner-tech
Bonobee has launched an AI-driven platform to help partner ecosystems generate measurable sales pipeline for B2B technology companies. The platform builds partner marketplaces and provides AI‑optimized partner pages for discoverability, lead capture that feeds directly into CRMs, deal registration for attribution, and a performance analytics dashboard to surface active,
marketing
Innovation in Focus is our editorial series that takes a deeper dive into the tools and platforms reshaping how partnership teams work. Each edition features a LinkedIn Live conversation with the people building the technology, followed by a featured article summarizing our conversation. Our latest session featured Channelscaler CTO, Kenneth
Marketplace
WorkSpan and Work4Flow launched WorkSpan.AI, a ServiceNow Store application that embeds AI-powered partner intelligence and co-selling capabilities into ServiceNow's Customer and Sales Order Management. The app adds a Partner Advantage Card (PAC) to surface partner value propositions, incentive programs, strategic plays, Partner Business Manager contacts, and AI-recommended