product-launch
Mindmatrix and Channel Force announced a strategic partnership to reshape partner relationship management into a Partner Revenue Operating System. The collaboration pairs Mindmatrix’s PRM and channel-marketing technology with Channel Force’s Structured Performance Partnering (MP3) methodology to move partner programs from passive enablement toward “active seller” execution. The joint
product-integration
INFUSE and Mindmatrix announced a strategic partnership to integrate INFUSE’s AI-powered, full-funnel demand generation with Mindmatrix’s modular channel marketing and MDF management platform. The integrated solution aims to give vendors and channel partners end-to-end control of the buying journey, improve MDF utilization with ROI tracking, enable co-branded, ICP-aligned
company-news
Clay has launched its Partner Program designed to collaborate with agencies, consultants, and technology providers to enhance the reach and capabilities of its platform. The program provides partners with exclusive access to resources, dedicated support, training, and co-marketing opportunities. It aims to help partners build tailored solutions for client relationship
product-launch
xAmplify announced the launch of an open-source partner relationship management (PRM) platform designed as a free, community-driven foundation for partner ecosystems. The platform features a modular, adaptable architecture intended to support managed service providers, distributors, resellers, and custom partner models, and is promoted as quickly deployable without proprietary setup. With
product-launch
Airstride launched an AI-powered channel partnership platform that automates partner sourcing, onboarding, and engagement workflows. The platform uses AI to discover ideal partners from a database of 85,000+ companies, automatically matching them to a company's ideal customer profile. Once partners are identified, Airstride provides automated onboarding with
product news
Mindmatrix, a leading provider of ecosystem orchestration solutions (EOS), has expanded its Bridge platform by introducing a new alliance management module. This addition aims to enhance the capabilities of organizations in managing and scaling their partner ecosystems more effectively. The alliance management module offers tools to streamline partner engagement, communication,
product-integration
The Mindmatrix integration with Tipalti streamlines partner management and global payment processes for organizations. This collaboration enhances efficiency by automating partner onboarding, managing compliance, and simplifying payout workflows across multiple currencies and countries. The combined solution provides a centralized platform that reduces administrative burdens, accelerates payment cycles, and ensures accurate
company-news
Allbound and Channel Mechanics have merged to operate under a unified brand, Channelscaler. This consolidation aims to offer a comprehensive partner engagement platform that integrates the strengths of both companies. Channelscaler combines Allbound’s capabilities in partner relationship management with Channel Mechanics’ expertise in channel incentives and rebates. The unified
product news
Suger has announced a strategic partnership with Sela Cloud to enhance their cloud managed services offerings. This collaboration aims to combine Suger's expertise in cloud security and compliance with Sela Cloud's strengths in cloud infrastructure management. Called LaunchPoint, it is intended to help businesses accelerate their
product news
PartnerStack has introduced a new feature allowing partners to submit deals directly from HubSpot, streamlining deal registration within the partner ecosystem. By connecting HubSpot with PartnerStack, partners benefit from a more seamless workflow, improved data synchronization, and faster deal approvals. This update reflects PartnerStack’s ongoing commitment to providing tools
product news
The April 15, 2025 Crossbeam product release introduces several enhancements aimed at improving user experience and functionality. Key updates include expanded integration capabilities with third-party platforms to streamline data sharing, advanced permission controls for more granular access management, and improved data visualization tools that provide clearer insights into partnership ecosystems.
product news
PartnerStack's 2025 product roundup is here, and it brings some exciting updates that can really change the game for partnerships. With new features in the Marketplace and better reporting tools, businesses can now manage their partner relationships more easily and effectively. These updates help teams understand how their